Your sales reps aren’t the bottleneck.
The road is.
Great reps lose deals because they can't answer web leads while driving to a site survey. We automate the handoff by instantly qualifying inquiries and texting your rep so you capture revenue before it goes cold.
Built for Integrators & Dealers
Designed specifically for the complex sales cycles of AV, Security, and Equipment Dealers.
20-Year Industry Veteran
Founded by a sales leader who knows that Road Warriors can't be instant responders.
Zero New Software to Learn
We don't replace your CRM. We work silently in the background of the tools you already use.
Why Speed-to-Lead Breaks Down on the Road
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Safe Driving vs. Fast Replies
Your reps aren't lazy: they are mobile. When a “Hot Lead” comes in, they are often behind the wheel. By the time they get around to it, the lead has already talked with your competitor, who has framed the project in their terms.
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The "General Inbox" Black Hole
Web leads land in generic inboxes, waiting for manual forwarding. This admin lag kills qualification rates and leaves managers with no visibility into how many good leads are actually slipping through the cracks.
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The "Marked Lost" Graveyard
Your CRM is full of leads marked "Lost" from recent ghosts to deals you lost years ago. To a sales rep chasing this month's quota, that data is dead.
But timing is everything. By ignoring this "dormant" pipeline, you remain invisible when those prospects are finally ready to buy, letting your competitors win the second round unopposed.
The Lead Logistics Engine
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⚡️ Capture & Speed
We fix the 'Road Warrior' bottleneck. Our AI captures web leads instantly, filters out spam, routes them by territory, and texts your rep within seconds. Simultaneously, the lead receives a personalized response to keep them warm. You’re the first to engage, even when your team is out driving.
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⚔️ Reactivation & Displacement
Don't let data die in your CRM. We automatically re-engage 'stalled' leads after 6 months to revive pipeline. Plus, we mine years-old 'Marked Lost' data to flag lease expirations or technology refresh cycles, helping you displace competitors at the perfect renewal window.
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📊 Control & Insights
Stop guessing about lead quality. Managers get a "Monday Morning Digest" summarizing volume and rep performance. You also get a Manager’s Interface to re-score leads, which automatically retrains the AI to understand your specific market better over time.
Why I Built TimeBack Workflows
“I spent 20 years in business-to-business sales, mostly working with service-heavy companies. And no matter where I went, the same problems kept showing up.
Good leads got missed because reps were buried. Past lost deals lived in half-forgotten spreadsheets or manila folders that stopped matching reality the minute a rep left or a territory moved. I saw great salespeople lose deals not because they couldn’t sell, but because the manual process was too slow to compete.
Everyone was working hard. The systems around them weren’t. I started TimeBack Workflows to fix that.”